Picking the right colors and 4 other things you need to read this week
1. To start working, embrace what isn’t working. 🤨
If you have a problem acknowledging you have a problem, you’re not alone. But facing your organization’s weak spots is the best way to prepare to solve them! Learn how to compassionately fix what isn’t working so you can focus more of your attention on what is.
Embrace your less-than-perfectness. [via Social Velocity]
2. What can you learn from the story of the Coca-Cola 🥤 logo?
The success of Coca-Cola is not just the story of a bit of luck behind a good product (or a potentially stolen recipe, but we digress…). It’s one that involves a creative marketing push to merge both the timeless and the modern. We love when history makes our current work better, so dive into the details about how Coca-Cola became the iconic beverage it is today.
The story of the Coca-Cola logo. [via Logo Design Love]
3. How to pick the right 🎨 color.
There’s a reason we don’t usually wear neon to funerals, white after Labor Day, or that one blue tie with that clashing blue blazer. Colors tell stories—and when they’re used thoughtfully, colors can prompt emotions in others. So why not harness that power in your marketing? Dive into a rainbow of color tools to help with color scheme generation, data visualization, historical color palettes, contrast checking, and much more!
Color tools and resources. [via Smashing Magazine]
4. Is your Instagram marketing strategy getting stale? 🤔
We know, it still feels like Instagram is a “new” platform. (Eep, yes. We’re old.) But with Instagram Live, IGTV, and new options for sharing to your story, marketing on Insta is no longer just curated pictures and old filters. Luckily, Social Media Examiner pulled together a list of tips and inspiration to keep your content ✨fresh✨ for modern users. Learn the new strategies that are working in 2021 to keep people engaged with your feed, your stories, your highlights, and your brand!
What’s working on Instagram in 2021. [via Social Media Examiner]
5. How to optimize 💪 your on-page SEO.
Good SEO helps search engines read content and good writing helps humans read content—so why not do both at the same time! Learn how to implement meta-tags, format your content, and optimize your keywords so that you catch the attention of all of your readers—humans and computers alike!
3 Powerful on-page optimizations to power up your content. [via MOZ]