Hi, it’s great to meet you!

We’re Swell+Good — a team of writers, strategists, designers, and developers who have spent our careers helping organizations tell great stories and raise support. We can’t wait to work with you.

A few things you should know about us…

We are storytellers. We believe that every cause and organization has a story worth sharing, and what we love more than anything is making those stories come to life. Are you ready to get started?

We have experience. We’ve worked with huge global networks and tiny community organizations. We’ve spent months in the field interviewing and photographing incredible people who are now our heroes. We built donation platforms from scratch, did social media before it was cool (yes, we have the “How to Use MySpace” PowerPoint to prove it), and have sent thousands upon thousands of campaign emails. Nonprofit marketing is our jam.

We are curious. Learning is our favorite, and we can’t wait to learn about you! We read and study best practices and creative ideas from tons of disciplines every single day — then bring everything we’ve learned to the table to help you be as successful as possible.

We’re a team. Swell+Good is led by Allison Kooser and Ian Haisley — experienced nonprofit marketers who know that relationships are at the core of everything we do.

A talented writer

As Partner+Chief Storyteller, Allison helps organizations develop their voice, build their messaging, create compelling campaigns, and write powerful, effective content.

Prior to building Swell+Good, she led donor acquisition and outreach for Opportunity International and served as the lead copywriter and marketing strategist for the Chicago Sun-Times.

In addition to marketing communications and campaigns, Allison tells stories through speechwriting, long-form thought leadership, and major events — including a series of events for Her Royal Highness, the Princess Royal.

She studied world religion at Davidson College, holds an MBA from Johns Hopkins University, and spent a year backpacking around the world. Her work has been presented in publications and platforms including Forbes, Chicago Council on Global Affairs, Global Citizen, Ideagen, and the United Nations.

She loves library books, paddleboarding, adventure weekends, and the Oxford comma.

Allison Kooser
Allison Kooser

A curious marketer

As Partner+Chief Strategist, Ian helps organizations improve their outreach, optimize their communications, design powerful campaigns, and build digital tools to take their fundraising to the next level.

Prior to building Swell+Good, he was Vice President of Marketing for both the Chicago Sun-Times and Opportunity International. He began his career at Levi Strauss and holds a deep and abiding love for their denim.

Ian is a celebrated marketer and digital strategist. He has led organizations’ global brand development, designed and built custom giving applications, managed web platforms for an international network of partners, and received recognition for his work as a finalist for the Classy Awards’ Most Creative Fundraiser.

He studied theatre and graphic design at Stephen F. Austin State University and was one of the earliest social media users, leveraging new platforms for impact and promoting activism through peer-to-peer outreach. He continues to help brands leverage digital tools for good.

Ian loves Justin Timberlake, making homemade pizza, his three sweet kiddos, and TikTok videos. (He lost his battle against the Oxford comma.)

A dynamic duo

Ian and Allison have been professional partners for nearly a decade, helping organizations just like you share their stories, reach more people, and raise more support.

With experience in campaign development, copywriting, acquisition, outreach, strategic planning, digital growth, social media, web design, and more, we bring a full suite of skills to the table — and we’ve built a incredible team around us to give organizations like you access to even more expertise!

We both love oat milk lattes, walking for miles, waking up before the sun, and trying to eat all the tacos in Austin.

A brilliant team

When you work with Swell+Good, you have access to our full team of developers, designers, writers, and strategists. We’ve pulled together some of the smartest and most creative minds in the game — and they’re ready to jump in to help you solve the problem that’s keeping you up at night!

The Swell+Good team is collaborative, which means your writers, designers, and developers already know each other — and they have experience working together. We’re thoughtful, dedicated, creative, and enthusiastic — and we bring that energy and passion to every project.

We love working together — and we can’t wait to work with you!

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