We're going to be honest with you: We forgot to write this newsletter. Yes, after 55 weeks of messages, we simply...forgot. Chalk it up to distraction or the holidays or, most likely, this year...
The Intro
You keep doing the hard, world-changing work. We’ll be here encouraging you, sharing what we’re learning, and talking about the things we can’t stop thinking about.
The Intro #55: It’s time to take inventory
The Intro #54: Happy Thanksgiving
Every week, we share the articles, tools, books, videos, and stories we can't stop talking about, and at the end, we include this little thing called the attitude of gratitude. You've seen us...
The Intro #53: The flip side of flow
Let's talk for a minute about the hustle. You know the feeling: Head down, eyes on the prize, in the zone, getting stuff done. Designers, developers, writers, and creatives call this experience flow...
The Intro # 52: A sanity-saving skill
If you're anything like us, you're constantly juggling a forever-long list of deadlines. Some of them are are for clients or partners or your boss; some are for key projects; some impact what...
The Intro #51: The most important thing this week
How we doing, team? Everyone hanging in there? In weeks like this one when the national collective consciousness can only be described as very very anxious, we return to two small words that get a...
The Intro #50: Make it a priority and see it through
A year ago, we had an idea. (A pretty good one, if we say so ourselves.) Like all of you, our clients were inundated with information about how to be better marketers, but had approximately zero...
The Intro #49: Don’t discount the power of a great email
Raise your hand if your email inbox is out of control. 🙋♀️ We know we're not the only ones who receive a lot of emails. And we also know that, as marketers who write digital campaigns for...
The Intro #48: Consider this your reminder to pick your battles
On any given day, there are a million concerns that could consume your attention and focus. Countless projects that need your input. And endless to-dos and "very important" tasks. (Want to know what...
The Intro #47: Big lessons from a year of carefully laid (and quickly destroyed) plans
Imagine this scenario: You make amazing plans. A campaign calendar. Monthly communication themes. An email schedule. You have a vision for the quarter (or, even better, the year), and you are ready...