How we work better

December 21, 2023
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Home 9 +Good Newsletter 9 How we work better

Hello friends! Are you ready for some well-deserved rest? Regardless of how or what you celebrate, we hope this weekend is full of peace, joy, great people, good books/movies/music, cozy blankets, muted notifications, yummy snacks, and extra-long naps.  

Team S+G is preparing for some much-needed calm after a busy Q4 storm—and to close out the year, we wanted to say THANK YOU. All of our work is possible because of people like you—our clients, friends, and subscribers! We love getting to be in your inbox each week, and we cannot wait for another year of learning and fun in 2024! 

As we wrap up another year, we’re looking back on a few of the things that made our work better over the past 12 months…

  • BasecampDid you know our team doesn’t email each other? We manage and write everything in Basecamp so that everyone can see the back-and-forth and nothing falls through the cracks or gets trapped in one person’s inbox. 
  • Being smart with meetingsIt’s simple: only have a meeting if you actually NEED a meeting. Most of the time, a few minutes of thoughtful reflection and a written note will do the trick. 
  • Team lunchEvery Wednesday, our team has lunch together online. The only rule? No talking about work. It’s the best, and we highly recommend you implement it in 2024! 
  • Airtable. We built a comprehensive content calendar in Airtable (inclusive of EVERYTHING team S+G is pushing out for clients), and not to overstate it, but it has revolutionized our content team’s workflow. 
  • Motion. Our team leaned into time boxing this year—and Motion became our new best friend. It turns your to-do list into calendar items and basically schedules your whole work day. Life-changing. 
  • Paper notebooks. Despite our work as digital marketers, the majority of team S+G still loves a good paper notebook to jot things down. And we have STRONG opinions on which notebooks are best. (To be fair, not everyone on our team is on the paper notes train. Oh well.) 
  • Otter. If you’ve ever been in a meeting with us, you’ve met Otter—our virtual assistant! Otter transcribes and records all of our calls, making it super easy to go back and review comments, share key points with team members, and focus on the conversation instead of scrambling to take notes.
  • MAPs. Every month, we review what is working, what we want to learn, and what we could do better. It’s a constant review process that makes us stronger all year long. 

What about you? What has made your work better this year? And what are you excited to implement in the new year? Leave a comment to let us know!

Allison Kooser

Allison is Chief Storyteller at Swell+Good, where she partners with amazing organizations to help them bring their stories to life. She is an avid traveler, an expert takeout orderer, and a big believer in curiosity and kindness. She tries to learn something new every day, and she reads, writes, and paddleboards more than the average human.
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