by Allison Kooser | Dec 21, 2023 | +Good Newsletter, The Intro, Work Smarter
Hello friends! Are you ready for some well-deserved rest? Regardless of how or what you celebrate, we hope this weekend is full of peace, joy, great people, good books/movies/music, cozy blankets, muted notifications, yummy snacks, and extra-long naps.
Team S+G is preparing for some much-needed calm after a busy Q4 storm—and to close out the year, we wanted to say THANK YOU. All of our work is possible because of people like you—our clients, friends, and subscribers! We love getting to be in your inbox each week, and we cannot wait for another year of learning and fun in 2024!
As we wrap up another year, we’re looking back on a few of the things that made our work better over the past 12 months…
- Basecamp. Did you know our team doesn’t email each other? We manage and write everything in Basecamp so that everyone can see the back-and-forth and nothing falls through the cracks or gets trapped in one person’s inbox.
- Being smart with meetings. It’s simple: only have a meeting if you actually NEED a meeting. Most of the time, a few minutes of thoughtful reflection and a written note will do the trick.
- Team lunch. Every Wednesday, our team has lunch together online. The only rule? No talking about work. It’s the best, and we highly recommend you implement it in 2024!
- Airtable. We built a comprehensive content calendar in Airtable (inclusive of EVERYTHING team S+G is pushing out for clients), and not to overstate it, but it has revolutionized our content team’s workflow.
- Motion. Our team leaned into time boxing this year—and Motion became our new best friend. It turns your to-do list into calendar items and basically schedules your whole work day. Life-changing.
- Paper notebooks. Despite our work as digital marketers, the majority of team S+G still loves a good paper notebook to jot things down. And we have STRONG opinions on which notebooks are best. (To be fair, not everyone on our team is on the paper notes train. Oh well.)
- Otter. If you’ve ever been in a meeting with us, you’ve met Otter—our virtual assistant! Otter transcribes and records all of our calls, making it super easy to go back and review comments, share key points with team members, and focus on the conversation instead of scrambling to take notes.
- MAPs. Every month, we review what is working, what we want to learn, and what we could do better. It’s a constant review process that makes us stronger all year long.
What about you? What has made your work better this year? And what are you excited to implement in the new year? Leave a comment to let us know!
by Ian Haisley | Jun 9, 2023 | +Good Newsletter, The Intro
A couple of months ago, Allison and I found ourselves in a rut, letting excuses and distractions keep us from relaunching this very newsletter. I needed inspiration—and I found it in an episode of “How I Met Your Father” (HIMYF for the acronym lovers out there and those who were also fans of HIMYM), where the gang embarks on a 48-hour challenge to achieve a collective “rewardishment.”
Feeling challenged by their adventure, we decided to follow suit and introduced a rewardishment of our own. The deal was simple: if we relaunched the newsletter by the following Thursday, we’d be rewarded with a mouthwatering lunch at local restaurant, Bartlett’s. However, if we failed, our lunch would be banished to the fast-food abyss of Jack in the Box—a punishment our taste buds definitely did not want.
Spoiler alert: the fear of consuming midnight-teenager-only delicacies was all the motivation we needed. We powered through, relaunched the newsletter, and rediscovered the joy of sharing our thoughts with all of you. Since then, we’ve reestablished our workflow, involved the full team, and made this newsletter an integral part of our weekly routine.
So why did this work when our weekly conversations about the newsletter didn’t get the job done?
Well, first, it was fun. Don’t underestimate the importance of keeping the fun in your work.
Second, when used sparingly and unexpectedly, rewards can have a profound impact on motivation levels. When we receive a reward for completing a task or achieving a goal, our brains release dopamine, the feel-good neurotransmitter associated with pleasure. This rush creates positive reinforcement, making us more likely to repeat the behavior that led to the reward in the first place.
We didn’t set out to reward ourselves for writing the newsletter, and we don’t get lunch every time we send another issue, but in that unexpected instance, it hit perfectly.
Parents and children the world over know this works. Heck, my new puppy even gets this. So, let’s embrace the power of positive reinforcement!
On the other hand, punishments serve as a deterrent, reminding us of the consequences of inaction or procrastination. By linking rewards and punishments to our goal of relaunching the newsletter, we created an accountability system that kept us focused and on track.
You Can’t Spell Teyamou without Me and You
But let’s not forget the real MVP of our rewardishment journey—the team (or teyamou if you’re trying really hard to make a subtitle work). When we talked about our newsletter relaunch rewardishment, it wasn’t just Allison or me working in isolation.
We involved each other, rallying together with a shared sense of accountability. Failure or success depended on our collective effort. It was this spirit of teamwork that kept us going, even when the going got tough and our to-do list was filled with other more important things.
S-U-C-C-E-S-S that’s the Way You Spell Success
When a team achieves a common goal, it reinforces the power of teamwork, showcasing the value of that team’s diverse skills and perspectives. Collaborating on a rewardishment fosters an environment where individuals willingly share their strengths, knowledge, and abilities, amplifying the collective effort.
Teamwork can ignite a spark of creativity and innovation. By bringing different minds together, teams can generate fresh ideas and unconventional solutions to problems that may have stumped individuals in isolation. The collective brainstorming and exchange of perspectives fuel creativity, propelling teams to new heights of ingenuity. (We’ve got some thoughts on how to do this and not spend hours on a phone call. You can brainstorm and still cancel meetings.)
Teamwork may make the dream work, but it also makes the learning and growth work! Succeeding as a team creates invaluable learning opportunities. Each member can observe and learn from the strengths and experiences of their teammates, enhancing their own skills and knowledge. The dynamic environment fosters continuous learning as individuals pick up new skills and refine existing ones through shared triumphs.
Working as a team helps spread the responsibility around. We’ve all got plenty to do, and we can’t do it alone. So don’t sit there quietly stressing when you can ask for help and bring your team closer together in the process.
We All Fall Down Together
On the flip side, failure is not the end of the road; it’s a valuable learning experience. When teams encounter setbacks and failures, it can trigger a reflection process that highlights areas for improvement. Failure serves as a stepping stone to success, providing lessons on what went wrong and how to fix it in the future.
Embracing failure as a team builds resilience and adaptability. It forces team members to think outside the box, fostering a mindset that embraces challenges and seeks alternative solutions. Failure breeds innovation and experimentation, encouraging teams to take calculated risks and explore uncharted territories.
Failure also instills a sense of accountability and responsibility within the team. When faced with the consequences of failure, the shared experience creates a culture of accountability, where individuals reflect on their contributions and collaborate to address shortcomings or rectify mistakes. Failure breeds growth.
The journey to success (and failure) is filled with twists and turns—and can contain a healthy dose of rewardishments. No matter what, you and your team come out on the other side better than you started.
So, let’s motivate, conquer, and celebrate together because eating Bartlett’s (or, heaven forbid, Jack in the Box) alone just wouldn’t have been as fun.
by Allison Kooser | May 18, 2023 | +Good Newsletter, The Intro
When I was in college, I loved working in the Student Union. On paper, it was not a great place to study—loud, bustling, full of interruptions. But I loved it. On any given afternoon, you could find me with my stack of books, a notebook (I preferred—and still prefer—to take notes by hand), and a big plastic cup of Diet Coke.
Business school, with its approximately one million group projects, was spent holed up in study rooms; crowding around a table with three other classmates as we pored over case studies, parsed out Excel files, and built PowerPoint slides.
In the early days of my career, I worked from a cubicle that I decorated with photos and quotes. When the cramped little corner got to be too much, I would spread out on a big table in the middle of the marketing area (which I’m sure was not at all distracting to my colleagues…).
When I pivoted to full-time remote work in 2016, I learned to make my own spaces: coffee shops, coworking desks, and my dining room table all turned into offices. To this day, if you give me a city and five minutes, I can find you a cafe where you can hunker down and work.
And now, I spend most of my time in my home office with the big blue bookcase, rainbow-woven rug, and windows overlooking my mini-forest.
All of which is to say: where we work matters.
I recently read a Harvard Business Review article that talked about how our physical surroundings shape our work—and coming out of the pandemic, when office life looks way more flexible than ever before, this type of research feels particularly relevant. Many of us now get to choose where we work.
And if I have a tip for you today it’s this: why not change it up?
Because as much as I love my home office (and I do, because I’ve created it to hit all of my sensory needs—candle, ergonomic keyboard, a specific spot for my coffee, etc.), there is magic in going somewhere else.
The Harvard research agrees.
First, it says, “Engage in placemaking to shape your place to better reflect who you are and who you want to be.” (I’m looking at you, Trader Joe’s Peony Blossom candle.)
But then, it continues, “If you’re stuck on a problem or feeling lethargic and uninspired, it may be a signal that you need to work in a different place for a few hours a day. Research suggests that subtle shifts in environment such as ceiling height or natural elements can often stimulate a different type of thinking and influence your well-being. Sometimes we need more than one place to address the needs of the multiple hats we wear at work.”
Which is why you can find me at my favorite coffee shop at least once a week.
When I need to shake out the cobwebs, or find some new inspiration, or finish a very specific deliverable, I change locations. I physically get up and go. And it always helps.
For me, a change in scenery is particularly useful when I have a set of tasks I think I can complete in their entirety in 2-3 hours. I head to the coffee shop, spread out at my favorite big table, and do not leave until my list is done. It is incredibly motivating and one of my best productivity hacks. I’m not only time-boxing, I’m place-boxing, too.
In fact, I might be due for a coffee shop visit this afternoon…
As you think about place for yourself, here are my two questions for you:
- What can you do to make your “typical” workplace feel more like “you”?
- Where could you go to change it up?
by Allison Kooser | Apr 27, 2023 | +Good Newsletter, The Intro
I’m big on work philosophies. Guiding principles. Little phrases I can repeat to myself on a weekly (ok, daily) basis to remind myself what’s true. And while my list changes fairly often, there are a few that always seem to make the cut:
For those unfamiliar, “eating the frog” was introduced by Brian Tracy in his book, Eat That Frog!—and the premise is simple: You find a big, hairy, must-do task (hello, frog) and do it first. Basically, eating a frog will always be tough—so you might as well get it out of the way.
The idea echoes countless other thinkers who have all boiled down their productivity advice to basically this: When you have something you need to do, just sit down and do it.
It’s Anne Lamott’s famous “butt in chair.”
It’s Jerry Seinfeld’s “Seinfeld Strategy.”
It’s Hemingway (or Khaled Hosseini or Haruki Murakami) writing every morning.
It’s simply doing the thing.
It’s brilliant.
And so hard.
It also happens to be exactly how this newsletter gets produced each week. When we decided to bring back +good about a month ago, we made a commitment to return to weekly sends. So with James Clear’s Atomic Habits advice spinning in my head (Clear is another advocate of daily writing, btw), I built crafting an intro into my week. And here’s how it goes…
The deadline approaches, and I need to write. So I do. Inspired or not, I put pen to paper (ok, fingers to keyboard) and I ruminate on whatever it is our team is pondering that week.
Sometimes, I end up with something profound. Often, I end up with something okay. But do you know what I always end up with? Something.
Like one of my favorite fiction authors, Jodi Picoult, once said:
Writer’s block is having too much time on your hands. If you have a limited amount of time to write, you just sit down and do it. You might not write well every day, but you can always edit a bad page. You can’t edit a blank page.
You can’t edit a blank page—you need to start somewhere. So start. Do the thing.
Whatever your “thing” is.
Maybe it’s a report. Or a spreadsheet. Or setting up that doctor’s appointment. (Side note: If you are a millennial and have not read Anne Helen Petersen’s incredible piece on Millennial Burnout, add it to your list. It explains so much of why even the most insignificant task—like calling the doctor’s office—can feel insurmountable.) Maybe you need to write an essay, just like I do.
Find the thing that’s been on your list for way too long (and taking up way too much mental real estate), and just do it.
Ready. Set. Go.
by Allison Kooser | Apr 20, 2023 | +Good Newsletter, The Intro
A few weeks ago, a client forwarded me a very cool newsletter from the Washington Post. It’s called “A Better Week”—a self-described “7-day email course that will help you conquer your calendar, get more done, and find time for the things you care about.”
I loved this series—for two reasons. Perhaps most obviously, I’m a sucker for anything time/life/work management related. I read productivity hacks—a lot. And I swear by the magic of a well-organized calendar. So the topic was right in my wheelhouse.
Second, it sparked so many thoughts about how to do newsletters creatively—differently—and provide true value to an audience. Over the course of seven days, I received daily emails about things like friendship and TV shows and even cleaning the house. They were short. They were valuable. And they ended on day seven.
Exactly what was promised. Exactly what I wanted.
If you’re in the newsletter game, I’d love to talk more about how you could replicate this strategy (For real, email me. Let’s chat.) And maybe I’ll make unusual newsletters the topic of a future +Good Intro. But that’s not why we’re here today.
We’re here today to talk about the first email I received from A Better Week. An email that rang so true that I immediately put it into practice.
We’re here to talk about push notifications.
In 2019, researchers from Asurion noted that Americans check their phones 96 times a day, on average. By 2022, that number had quadrupled to 352.
A huge culprit for why we continually pick up our phones (or click to different windows on our laptops, or bounce around apps incessantly) is because of the little alerts that call to us from the ether. Like Thomas Johnson, author of A Better Week, we have a serious distraction problem that is fueled by the popups that serve as our very own Pavlov’s bell. We’re salivating over the next email, Slack message, or Instagram story. We’re inviting interruption by allowing everything to be urgent.
Spoiler: when everything is urgent, nothing is.
This is true for things like social media and random apps, but it’s also true when it comes to work. The push notifications make everything seem immediate, when in reality, very little is.
It’s like this recent post from Adam Grant…
Our email inbox should be a repository that we get to when we get to. We should control our calendars (yay timeboxing!) and choose when we read chats and updates. We are marketers, not first responders, so emergency shouldn’t be in our vocabulary.
So, what do we do? How do we react to the tyranny of the urgent; the overwhelm of all the pings? We fight back. We decide that communication, done right, should be a pull, not a push.
And here are a few ways I’ve been experimenting with doing just that:
- Turn off social media notifications. While I love a good meme as much as anyone, I can happily scroll them at the end of the day instead of being interrupted.
- Turn off inbox notifications on my phone and computer. One of the best things I ever did early in my career was to turn off inbox notifications on my phone. My team always had my phone number, and I told them that if there was something I MUST look at immediately, please call me. Want to know how many phone calls I’ve received so far? One. In well over a decade.
On my computer, I treat my inbox like my physical mailbox—a receiver for materials that I get to when it’s convenient for me. I check it every day, but not much more than that.
- Only tag the relevant parties. A couple of weeks ago, we ran into a big challenge here at S+G. Our Basecamp was out of control with notifications—so much so that we couldn’t get through them. The solution? Batching feedback, saving DMs for things that really deserve priority attention, and only tagging the people who need to be in the conversation. We all know the pain of a reply all that’s gone out of control…and your project management system is no different. Include the people who need to be included; save everyone else the notifications!
- Batch notifications. Set a time to check email. Carve out a 15-minute block to read through all of your pings. Decide to pull your notifications when you are ready for them instead of letting them push at you when they are ready. You are in the driver’s seat and you get to decide. (I literally have “check notifications” on my calendar and “read emails” on my to-do list.)
- Put your phone away. This morning, I was talking with Lindsey about this very topic and she mentioned that yesterday, as she was writing, she put her phone in the other room. She said her productivity skyrocketed. Simply having your phone nearby makes you want to reach for it (hello, dopamine hits!), so fight the temptation by putting it somewhere else! (I haven’t mastered this one yet, but it’s aspirational!)
What else would you add? How are you pushing against urgency culture? How are you fighting the push and choosing the pull? We’d love to learn from you, let us know in the comments!
