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Following your donor’s lead and 4 other things you need to read this week

March 29, 2021
Reading Time: 2 minutes
Home 9 +Good Newsletter 9 Following your donor’s lead and 4 other things you need to read this week

1. Your nonprofit needs a 📚 book club.

Start a book club to engage with your donors! Build community, educate donors, and spark action by featuring impactful stories and thoughtful discussions. Sound like a plan? Use our helpful book club guide to get started!

Every nonprofit needs a book club. [via Swell + Good]

2. Fundraising copy, best served 🥶 chilled.

Fundraising copywriters are adept at tapping into big emotions to elicit strong reactions, but sometimes we get a little too caught up in the glow of the moment. Bake a cool-off period into your deadlines, step away for a few hours (or, if you can stand it, a few days), and come back to assess your words with new eyes.

Fundraising copywriters, let your copy cool before serving. [via TrueSense Marketing]

3. Increase discoverability with Instagram 🎥 Reels.

From TikTok to Snapchat to Instagram, bite-sized videos are sweeping the internet. And you’ve probably already noticed Instagram Reels making their way into your feed. But did you know that the Instagram algorithm serves Reels to users who don’t follow you? That makes it a great tool to reach new eyes and connect with a new audience.

How to make a successful Instagram Reel. [via Social Media Examiner]

4. Following your donor’s 🤝 lead.

When it comes to fundraising, it’s not about you— it’s about your donors. And asking them for a major gift doesn’t have to be nerve-wracking. These five tips remind us that asking is a process and, just like giving, it’s one rooted in emotional responses to your mission. The next time you make an ask, trust your donors and your own instincts.

Five suggestions for when your nerves start getting the best of you. [via Gail Perry]

5. Collect food 🥫 and clothing with just one click.

In 2017, Facebook launched its Community Help Hub to centralize resources and allow users to connect quickly following a crisis. Now, it’s released Drives, a US-only feature that enables users to create and share initiatives, such as canned food and clothing drives, for those in need.

Rally your community through Facebook Drives. [via Tech Crunch]

 

 This issue of +good was written and produced by Allison Kooser, Ian Haisley, Sydney Bartlett, Lindsey Lincoln, and Katie Powers.

Ian Haisley

Ian Haisley is the Chief Strategist at Swell+Good where he gets to help amazing organizations bring their stories to life. He's a lifelong learner, a dad, a serial walker, and a frequent consumer of tacos. He lives in Austin, Texas with his wife and 3 kids.
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