The Metaverse and 4 other things you need to read

August 6, 2021
Reading Time: 2 minutes
Home 9 +Good Newsletter 9 The Metaverse and 4 other things you need to read

1. The metaverse and the not-so-distant future of the internet. 💻

First things first, what is a metaverse? It’s an old sci-fi term for a seamless virtual world experienced by first-person users with augmented reality technology. And according to Mark Zuckerberg, Facebook’s transition from social media into “a metaverse company”, is not as far away as you might think. So what does this mean for you? And how long do we have to wait before this is our reality? 

Dive into the metaverse. [via Digiday]

2. Maximize the ROI from your newsletter! đź’Ş

If you underestimate your email marketing returns, you might be shutting your eyes to some huge potential. Businesses get an average of $42 out of every dollar put into a well-planned email marketing strategy—and we’d love for you to be part of that statistic! Learn about unique strategy building, success metrics to pay attention to, and how to help your emails meet their targets by checking out the link below! (And, as always, we’d love to help you get your email marketing rocking and rolling!)

15 ways to get even more ROI from your emails. [via Databox]

3. Don’t 🛑 make the most common monthly giving mistake.

Is it sending your donors too many messages? Putting the wrong titles in your newsletters? The answer is actually much more simple, and it’s something you can work on right now! Read below about the single easiest tactic to start boosting your monthly donations. 

What’s the most common monthly giving mistake? [via A Direct Solution]

4. Start using episodic content. 🍿🍿

We’re all guilty of binge-watching our favorite shows, but what if you could bottle that anticipation and use it to keep your donors hooked? You don’t have to run a TV show, you just have to keep your audience engaged with content that makes the most of your organization’s stories! 

Learn how to leverage episodic content from the experts. [via Content Marketing Institute]

5. How to test for barriers in your email 📝 flow.

If your emails are not producing your desired results, there are three likely culprits: barriers to deliverability, display issues, or lack of engagement. But how can you diagnose the problem? We’ve collected an email testing toolkit to help you 1) find what’s blocking your flow and 2) avoid easy email testing mistakes.

Start sending better emails. [via Smashing Magazine]

Ian Haisley

Ian Haisley is the Chief Strategist at Swell+Good where he gets to help amazing organizations bring their stories to life. He's a lifelong learner, a dad, a serial walker, and a frequent consumer of tacos. He lives in Austin, Texas with his wife and 3 kids.
+good Newsletter

If you haven’t already, check out what we’re reading this week in the +Good Newsletter.

We hope you enjoy this blog post.

If you want our team to just do your marketing for you, click here.

More reading we think you’d like

Enneagram Superheroes

Here at team S+G, we believe that everyone has superpowers. We all have things we are uniquely good at—things that let our inner best selves shine. On the flip side, we also have holes—in our knowledge, our skillsets, and our experiences. These gaps drive our...

read more

Learning to be Wrong

One of the marks of the most successful people I know is a willingness to say, “I’m wrong.” Owning up to mistakes—without excuse or fanfare—is not easy, but it’s essential.  As Adam Grant famously outlined in his book, Think Again, “When we’re in scientist...

read more

Is Threads Worth Trying? A Guide for Nonprofits

If you’ve been following along with social media updates over the summer, you’ve likely heard the news: Threads has stepped into the ring.  (Figuratively of course, but also literally, since Twitter’s owner, Elon Musk, challenged Meta’s CEO, Mark Zuckerburg, to a...

read more