The Rewardishment

June 9, 2023
Reading Time: 4 minutes
Home 9 +Good Newsletter 9 The Rewardishment

A couple of months ago, Allison and I found ourselves in a rut, letting excuses and distractions keep us from relaunching this very newsletter. I needed inspiration—and I found it in an episode of “How I Met Your Father” (HIMYF for the acronym lovers out there and those who were also fans of HIMYM), where the gang embarks on a 48-hour challenge to achieve a collective “rewardishment.”

Feeling challenged by their adventure, we decided to follow suit and introduced a rewardishment of our own. The deal was simple: if we relaunched the newsletter by the following Thursday, we’d be rewarded with a mouthwatering lunch at local restaurant, Bartlett’s. However, if we failed, our lunch would be banished to the fast-food abyss of Jack in the Box—a punishment our taste buds definitely did not want.

Spoiler alert: the fear of consuming midnight-teenager-only delicacies was all the motivation we needed. We powered through, relaunched the newsletter, and rediscovered the joy of sharing our thoughts with all of you. Since then, we’ve reestablished our workflow, involved the full team, and made this newsletter an integral part of our weekly routine.

So why did this work when our weekly conversations about the newsletter didn’t get the job done?

Well, first, it was fun. Don’t underestimate the importance of keeping the fun in your work.

Second, when used sparingly and unexpectedly, rewards can have a profound impact on motivation levels. When we receive a reward for completing a task or achieving a goal, our brains release dopamine, the feel-good neurotransmitter associated with pleasure. This rush creates positive reinforcement, making us more likely to repeat the behavior that led to the reward in the first place.

We didn’t set out to reward ourselves for writing the newsletter, and we don’t get lunch every time we send another issue, but in that unexpected instance, it hit perfectly.

Parents and children the world over know this works. Heck, my new puppy even gets this. So, let’s embrace the power of positive reinforcement! 

On the other hand, punishments serve as a deterrent, reminding us of the consequences of inaction or procrastination. By linking rewards and punishments to our goal of relaunching the newsletter, we created an accountability system that kept us focused and on track.

You Can’t Spell Teyamou without Me and You

But let’s not forget the real MVP of our rewardishment journey—the team (or teyamou if you’re trying really hard to make a subtitle work). When we talked about our newsletter relaunch rewardishment, it wasn’t just Allison or me working in isolation.

We involved each other, rallying together with a shared sense of accountability. Failure or success depended on our collective effort. It was this spirit of teamwork that kept us going, even when the going got tough and our to-do list was filled with other more important things.

S-U-C-C-E-S-S that’s the Way You Spell Success 

When a team achieves a common goal, it reinforces the power of teamwork, showcasing the value of that team’s diverse skills and perspectives. Collaborating on a rewardishment fosters an environment where individuals willingly share their strengths, knowledge, and abilities, amplifying the collective effort.

Teamwork can ignite a spark of creativity and innovation. By bringing different minds together, teams can generate fresh ideas and unconventional solutions to problems that may have stumped individuals in isolation. The collective brainstorming and exchange of perspectives fuel creativity, propelling teams to new heights of ingenuity. (We’ve got some thoughts on how to do this and not spend hours on a phone call. You can brainstorm and still cancel meetings.)

Teamwork may make the dream work, but it also makes the learning and growth work! Succeeding as a team creates invaluable learning opportunities. Each member can observe and learn from the strengths and experiences of their teammates, enhancing their own skills and knowledge. The dynamic environment fosters continuous learning as individuals pick up new skills and refine existing ones through shared triumphs.

Working as a team helps spread the responsibility around. We’ve all got plenty to do, and we can’t do it alone. So don’t sit there quietly stressing when you can ask for help and bring your team closer together in the process.

We All Fall Down Together 

On the flip side, failure is not the end of the road; it’s a valuable learning experience. When teams encounter setbacks and failures, it can trigger a reflection process that highlights areas for improvement. Failure serves as a stepping stone to success, providing lessons on what went wrong and how to fix it in the future.

Embracing failure as a team builds resilience and adaptability. It forces team members to think outside the box, fostering a mindset that embraces challenges and seeks alternative solutions. Failure breeds innovation and experimentation, encouraging teams to take calculated risks and explore uncharted territories.

Failure also instills a sense of accountability and responsibility within the team. When faced with the consequences of failure, the shared experience creates a culture of accountability, where individuals reflect on their contributions and collaborate to address shortcomings or rectify mistakes. Failure breeds growth.

The journey to success (and failure) is filled with twists and turns—and can contain a healthy dose of rewardishments. No matter what, you and your team come out on the other side better than you started.

So, let’s motivate, conquer, and celebrate together because eating Bartlett’s (or, heaven forbid, Jack in the Box) alone just wouldn’t have been as fun.

Ian Haisley

Ian Haisley is the Chief Strategist at Swell+Good where he gets to help amazing organizations bring their stories to life. He's a lifelong learner, a dad, a serial walker, and a frequent consumer of tacos. He lives in Austin, Texas with his wife and 3 kids.
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