On any given day, there are a million concerns that could consume your attention and focus. Countless projects that need your input. And endless to-dos and “very important” tasks. (Want to know what we think of work emergencies for marketers? Start here.)
When it all gets to be a lot, it can seem like every little thing is a fight.
Consider this your friendly reminder to pick your battles.
Not every project is mission critical. And not every assignment deserves an equal portion of your brain space.
Sometimes, it is ok to give up.
Let’s say you’re working on an insignificant (in the grand scheme of things) task. On your list of key projects, it’s not even in the top 10. Your colleagues have a vision. You disagree with their plans. If you’ve raised your questions and presented your opinions, and you still aren’t getting anywhere? Wave that white flag, buddy.
You did your job. You fought the good fight. And your time will be better spent working on the things that are actually at the top of your priority list.
We’ll be the first people to promote determination, attention to detail, continual improvement, and a commitment to excellence in your work — but make sure you’re choosing battles that actually matter.
