The Intro #49: Don’t discount the power of a great email

October 22, 2020
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Home 9 The Intro 9 The Intro #49: Don’t discount the power of a great email

Raise your hand if your email inbox is out of control. 🙋‍♀️

We know we’re not the only ones who receive a lot of emails. And we also know that, as marketers who write digital campaigns for organizations, we contribute to inbox clutter.

We feel you. We’re sorry. And we’re not going to stop. 

Because here’s the deal: Emails still work. 

Yes, even in 2020, when we have Facebook and Twitter and all the things, an old school email still converts. A Campaign Monitor study showed that “across the board, donors prefer email. Nearly 42% of donors prefer hearing from nonprofits via email, and 21% of respondents claimed nonprofit emails inspire them to donate.

Consider us convinced.

This fall, as you are plotting your Q4 plans and feeling fatigued by your own ballooning inbox, don’t get discouraged. And don’t discount the power of a great email. 

We want to make this process as painless as possible, so we’re dedicating this week’s newsletter to all things email. Stay encouraged. Stay creative. And if you need some additional assistance, reach out! We’d love to help you make your emails awesome. 

Raise your hand if your email inbox is out of control. 🙋‍♀️

We know we’re not the only ones who receive a lot of emails. And we also know that, as marketers who write digital campaigns for organizations, we contribute to inbox clutter.

We feel you. We’re sorry. And we’re not going to stop. 

Because here’s the deal: Emails still work. 

Yes, even in 2020, when we have Facebook and Twitter and all the things, an old school email still converts. A Campaign Monitor study showed that “across the board, donors prefer email. Nearly 42% of donors prefer hearing from nonprofits via email, and 21% of respondents claimed nonprofit emails inspire them to donate.

Consider us convinced.

This fall, as you are plotting your Q4 plans and feeling fatigued by your own ballooning inbox, don’t get discouraged. And don’t discount the power of a great email. 

We want to make this process as painless as possible, so we’re dedicating this week’s newsletter to all things email. Stay encouraged. Stay creative. And if you need some additional assistance, reach out! We’d love to help you make your emails awesome. 

Allison Kooser

Allison is Chief Storyteller at Swell+Good, where she partners with amazing organizations to help them bring their stories to life. She is an avid traveler, an expert takeout orderer, and a big believer in curiosity and kindness. She tries to learn something new every day, and she reads, writes, and paddleboards more than the average human.
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