1. Where great plans 📝 go to die.
Have you ever spent hours (days? weeks?) on a project document or campaign overview or editorial calendar…and then never looked at it again? There is no point in making a plan if it doesn’t actually guide your work. Here are a few of the likely culprits for why your beautiful strategy only lives in the recesses of your dreams—and what you can do to rescue it.
How to make a plan that you actually use. [via Nonprofit Marketing Guide]
2. The next new social media 📱 platform.
We know what you’re thinking: another social media platform to understand and manage? But it’s always wise to learn about the new major players, especially when they are gaining traction among business and media leaders (including Mark Zuckerberg, Elon Musk, and Oprah!). Clubhouse—which lets users listen in on audio conversations about key topics, often featuring big-name celebrities and thought leaders—is growing fast.
An inside look at Clubhouse. [via Hubspot]
3. How to do a content 📊 audit.
If you want to squeeze all the life you possibly can out of your content, it’s time to schedule a content audit. This strategic analysis of all of the amazing stories, blogs, and resources you have produced will help you identify what is working—and what isn’t. It will also help you make easy changes to extend the work that you’ve already done instead of reinventing the wheel.
Your step-by-step guide to content audits. [via Animalz]
4. Your email ✉️ deliverability vocabulary lesson.
You know that you want people to receive (and read) your emails. But do you know what all the terms mean that help you achieve this goal? Dive into MTA Reputations, DNS, Spoofing, SPS records, and more with this helpful email deliverability vocabulary guide.
Start here to improve email deliverability. [via Folderly]
5. Dust off that 📚 library card.
Typically, we recommend articles, tools, and videos that you can consume or test out in just a few minutes. But we are also big believers in books. (Sometimes, you need more than 1,000 words to make a point.) This week, we’ve been totally engrossed in David Epstein’s Range. This is a must-read for anyone who wants to think more creativity, cultivate curiosity, and break out of the trap of specialization.
Add this to your TBR list. [via Amazon]
