This week, we are thankful for…hobbies. One of our team members is learning to knit. Another loves hiking. And one went alllll the way down the sourdough rabbit hole mid-pandemic. Here at Swell+Good, we are decidedly pro-hobby. We love doing things that serve no material purpose other than to bring us joy. (Honestly, the best goal.) And we love trying something new—even (especially) when we’re total beginners. It’s a great way to learn to be bad at things—and a great way to laugh at ourselves. So this week, we’re grateful for our hobbies—and we’d love to hear about yours! Reply to this post letting us know what fun, silly, joy-bringing thing you’re into right now!
You need to do a content audit
One of the first projects our Chief Strategist, Ian, completed as a young marketer was a how-to guide for MySpace. It was a PowerPoint. And he printed it to show his team. (I think this is where the kids say something like, “Ok, boomer.”) The simple reality is...