1. The magic 🌟 of social proof.
Remember that movie you almost saw, but the reviews were so bad? Remember that restaurant you almost skipped, but the reviews were so great? Social proof is just good reviews transformed into free advertising. Learn how to take your clients’ testimonials, mentions, and case studies and use them to build trust in your services.
Turn your donors into advocates. [via unbounce]
2. The algorithms, 📈 they are a-changin’.
Next month, Google plans to release its Google Page Experience update, along with some additional SEO tools. These new features will ensure that websites provide the best experience to searchers, whether they are using a mobile, desktop, or tablet device. Preparing for a new update can be a challenge, but there are simple steps you can take now to get ahead of the algorithm changes and avoid declining traffic.
Get prepared for the update. [via Neil Patel]
3. Why do 📩 emails go to spam?
The most frustrating thing: putting so much time into your emails just to have them end up in a spam folder alongside ads and scams? You’re better than that! You deserve the inbox! Luckily, there is something you can do. Learn about 12 common mistakes we all make that land us in our readers’ spam folders—and get your emails where they need to be!
Get into the inbox. [via GetResponse]
4. Don’t waste good content. ♻️ Repurpose it!
Listen, content creators: we get it. You’re swamped with assignments. But what if you could re-use content instead of re-inventing the wheel each time you post? A few simple content strategy changes could save your heavy workload and boost web traffic on content that already works! Don’t let a good thing to go to waste—learn to build your customer base by repurposing content.
Reduce, reuse, recycle your content. [via Content Marketing Institute]
5. Unlock 🔓 Facebook’s full potential.
While LinkedIn may have cornered the market for professional social networking, Facebook holds valuable networking potential, too—if you can find and join the right groups. Check out this extensive list of the most active, supportive, and useful groups for marketers on Facebook. After joining the right group, you’ll be able to ask questions, learn best practices for growing and building your organization, and connect with your fellow industry professionals.
Join your peers on Facebook. [via Wild Apricot]
This issue of +good was written and produced by Allison Kooser, Ian Haisley, Sydney Bartlett, Kerry Jones, Lindsey Lincoln, and Katie Powers.