For a creative agency that spends lots of time thinking about social media (hey, that’s us!), today has already been a BIG day. As Twitter sputters out (and yet, still lives?), the all-powerful Meta saw an opportunity—and, last night, launched Threads, Instagram’s text-based updates platform. Within 7 hours, they passed 10 million users.
So, yeah. This is big.
We are all about early adoption and experimentation, so we jumped right on to experience the excitement. Here’s what we’re loving about Threads so far…
- It’s all about the text. We love a well-designed graphic or beautiful photo as much as the next person (helloooo, Instagram addiction). And you know we can waste hours watching memes and videos (TikTok sucks you in for a reason). But sometimes, you just want to say something—and words are the way to do it. In real life, we use words to connect, converse, debate, and engage. We’re excited to have a new place to do the same digitally.
- You don’t need special skills (or tons of time). Since it’s all about the words, anyone can participate. You don’t need to tap in your designer or photographer. You don’t need to create a sweet flat lay or figure out how to animate static text into a Reel. You can just write what you want to say. And that’s exactly what people are doing. It feels a little bit unhinged right now (in the absolute best way—like kids on the playground without any rules), and people and brands alike are just going for it—with a level of kindness and civility that has long been absent on Twitter.
- It’s connected to tools we already use. Threads is created by Instagram, so your existing username carries over to your Threads account. When your Instagram followers set up their own Threads accounts, they’ll be prompted to follow you there, too. Built in audience, check.
- It’s designed for conversation. Social media at its best is a place where we can, ya know, be social. Yet much of my own social media behavior has become incredibly consumer-driven (I watch, read, absorb creators’ content—but the conversation is often lost). I’m hoping that Threads will create new opportunities for engagement, especially for nonprofits like yours!
- It’s a cool new place to share your story. Some social media platforms are sizzles in the pan—becoming the hottest thing for a week or two before cooling off and eventually falling into oblivion (remember Clubhouse? I’m pretty sure it still exists…). Other platforms reshape our daily lives (looking at you, Facebook, Instagram, TikTok, YouTube…). We don’t know what Threads will be, but we do know that it has BIG power behind it—and we know that regardless, the best time to take advantage of a new platform is when everyone is talking about it. So why not jump on Threads today and see what it’s all about? You already have words about what you do. You’ll take advantage of a super curious and excited audience. You’ll show your followers that you are tech savvy and on top of trends. And if your organization has an Instagram, you should be able to carry over your info and jump right in!
Our invitation for you today is simple: Join the S+G team on Threads! We can’t wait to have a conversation with you!
If you need help getting started on Threads—or on any social media platform—get in touch! We’d love to help you build a strategy, then execute on it with excellence, creativity, and fun.
