1. “Unsubscribe” is not a dirty 🧹 word.
It’s time to make your “unsubscribe” button easier to find! (Yes, really!) If you’re scratching your head wondering why any business would hazard losing subscribers, we’ve got a few good reasons: Improving user experience helps your brand, and increasing deliverability for engaged email receivers helps you work more efficiently.
Why you should let your readers unsubscribe. [via sgENGAGE]
2. When life hands you donor receipts…🍋
Receipts are one of those things you have to do—even when it feels tedious. But idid you know that those same receipts—with the right tools—can be a donor retention jackpot? Learn how to make even the most boring and standard receipt shine—and keep your donors coming back for more!
The obligation and opportunity of receipts. [via Bloomerang]
3. The non-tech 💻 skills you need to succeed.
In order to combat the lack of diversity in tech, Microsoft has designed a course called “The Growth and Resilience in Tech Toolkit” to help underrepresented coders as they build their careers. With guides for building non-tech skills like recognizing discomfort, strategizing solutions, and persisting through setbacks, it’s a super helpful resource for any growing team.
Learn the skills you didn’t learn in school. [via The Next Web]
4. Learn a new way to write. ✍✍✍
Your 7th grade language arts class might have prepared you to write a five-paragraph essay, but it probably wasn’t getting you ready to write stellar fundraising copy. Effective fundraising communication isn’t about being a literary genius, it’s about learning a few tricks to maintain readers’ attention and tug at those heartstrings.
6 things you need to know about great fundraising writing. [via Future Fundraising Now]
5. The magic ✨ of transcription.
In our search to constantly generate new content, one of our simplest tricks is to leverage transcription services. Turn a video into a blog. Create a text file of an audio recording. Add subtitles for greater accessibility. With super effective (like, wow, so so effective) AI transcription services, putting words to video and audio is easier than ever.
Why you should start transcribing. [via Neil Patel]