You define what makes you awesome

April 8, 2021
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Have you ever taken a moment to pause and think about what you do? We’re serious. Stop for a second and just think about it…

(Better yet, grab a piece of paper or a blank document and go with us for a second.)

You’re a nonprofit marketer. What does that mean?

How do you spend your days? What skills do you employ on a regular basis? How would you define the last three tasks you completed? If you had four empty hours to work on whatever you want, what would you choose? What are you best at? How do you explain your job to your grandma? 

Maybe you’re a writer or a designer or a strategist. Maybe you’re great at SEO or love dreaming up campaigns or ride hard for analytics. You could be a words person or a graphics person or someone who shapes the big picture. You could be great at asking for money or scared every time you have to make an ask. 

But if we had to guess, your answer probably sounds most like “all of the above.”

Today’s nonprofit marketers are required to do it all, which makes defining our jobs nearly impossible.

It also makes completing this exercise all the most important. 

You are your own brand champion. It’s up to you to define what makes you awesome. 

You are the best expert on your unique skill set. You know what is rolled up into that term nonprofit marketer. And you know best what you’re bringing to the table. Have you spent time defining yourself and your work? Do you know how to answer the question “what do you do” without launching immediately into jargon? 

Grab that paper again. Cross out every word that would win you points in buzzword bingo. Then try again. What do you do? What makes you great?

Ok, did you do it? Do you have a draft?

Send it to us. 

We want to get to know you, we want to celebrate you, and, most of all, we are genuinely curious how awesome people like you (people who have to wear a million hats every single day) choose to define their work.

We can’t wait to hear what you have to say…

Allison Kooser

Allison is Chief Storyteller at Swell+Good, where she partners with amazing organizations to help them bring their stories to life. She is an avid traveler, an expert takeout orderer, and a big believer in curiosity and kindness. She tries to learn something new every day, and she reads, writes, and paddleboards more than the average human.
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