1. Cultivate Deeper Relationships 🤝 with your Donors.
We know you’re a whiz at using email to connect with donors, but there’s always room to improve! Is your strategy ready for a refresh? These proven donor cultivation strategies actually work (as in, they’ve been tested by real nonprofits!) and, just as importantly, are simple to implement.
Three Proven Non-Profit Donor Cultivation Strategies. [via NextAfter]
2. Make the 👍 Facebook Algorithm work for you.
The Facebook algorithm presents a unique challenge, and marketers need effective strategies to beat it. Posting a link on Facebook used to be an easy way to generate revenue or drive traffic, but now the average post will only reach 5 percent of your followers. This analysis offers 20 actionable ways to boost your organic reach on Facebook by utilizing strategies such as brand presence, cross-promotion on various platforms, and audience insights.
20 Secrets to boost your organic Facebook reach. [via Neil Patel]
3. Finding the right 🤳 shot.
A picture is worth a thousand words, so if your content doesn’t feature the right image, you could be missing out on an opportunity to convey your message to your audience. But have no fear. Pexels provides over 10,000 open-source stock photos and videos shared by talented creators. Marketers can search by keyword to find the right image for any project — and best of all, it’s free.
The best free stock photos & videos. [via Pexels]
4. Where workplace ⚡️ spontaneity lives again.
There’s been plenty of chatter around Clubhouse, the limited-access social network where users can jump into voice chat rooms together. The app draws users in by promoting off-the-cuff, unplanned conversations. Now, a slew of spontaneous social apps is following in its footsteps. For professionals bogged down in a calendar of Zoom calls and Slack check-ins, anything that resembles the water cooler chats and lunch breaks of days gone by is a welcome change.
A wave of spontaneous apps. [via Techcrunch]
5. Your Donors’ Love ❤️ Languages.
Valentine’s Day may be behind us, but romancing your donors is a year-round gig. From engaging new donors to stewarding your most faithful supporters, two strategies always pay off in a relationship: paying attention and communicating! Unique volunteer opportunities, segmented mailing lists, and handwritten thank you notes are just a few ways to show your donors some love.
Light the spark — and keep it alive. [via Nonprofit hub]