The Intro #30: What if this is still our year? 

June 11, 2020
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Remember when we started 2020 with big goals and carefully crafted plans and growth strategies? We gathered our teams at off-sites and vision meetings. We built communications calendars and said things like “this is our year” and made big, bold revenue projections.

Good times. 

If you are exhausted and ready to throw in the towel, it’s because you have been drinking from a fire hose for months. Nothing about this year has been normal, friends. Give yourself an extra dose (or thirty) of grace. 

And then consider this: What if this is still our year? 

What if, despite everything (or maybe even because of everything), this is our year to learn and change and get better?

What if all of the tumult and tragedy around us is breaking something that we should have dismantled a long time ago? What might grow in its place? 

Things are still hard. But at the same time, you’re still standing. So lean in. And know that you’ve got our team cheering you on.

Allison Kooser

Allison is Chief Storyteller at Swell+Good, where she partners with amazing organizations to help them bring their stories to life. She is an avid traveler, an expert takeout orderer, and a big believer in curiosity and kindness. She tries to learn something new every day, and she reads, writes, and paddleboards more than the average human.
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