The Intro #42: This work is a marathon, not a sprint

September 3, 2020
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Well team, it’s September.

Somehow, fall is upon us. Kids are going back to school (maybe at your kitchen table). Stores are already stocking up on Halloween decor (too soon). And the fundraising world is preparing for its biggest season of the year.

Yes, that’s right. After six months of chaos, we are entering into…another four months of chaos.

Year-end is always a lot for us nonprofit folks, and we don’t expect this year to be any different. If anything, it will be more complicated (virtual galas, anyone?).

So here are two key reminders:

  1. You can do this.
  2. Take care of yourself.

This work is a marathon, not a sprint, so treat it that way. Take breaks. Go slow and steady. Remember that there is no such thing as a real emergency in our industry. Treat your team with boatloads of grace and patience.

And start brainstorming around Giving Tuesday and your Q4 campaign…because those things will be here before you know it!

Allison Kooser

Allison is Chief Storyteller at Swell+Good, where she partners with amazing organizations to help them bring their stories to life. She is an avid traveler, an expert takeout orderer, and a big believer in curiosity and kindness. She tries to learn something new every day, and she reads, writes, and paddleboards more than the average human.
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