1. Speak 🗣 up and be heard.
Since its launch in 2020, marketers have been chatting about Clubhouse, the limited-access social network where users can jump into audio rooms together. The app draws users in by promoting off-the-cuff, unplanned, and fast-paced conversations. It invites people to tell stories, meet interesting people, and share ideas about various topics. It’s too early to get a read on the longevity of Clubhouse, but nonprofit marketers are already finding value in the platform.
Four reasons your nonprofit should try Clubhouse [via Swell+Good]
2. Make the most of your 💸 Google Grant.
You got the Google Grant. Hooray! So now what? The average nonprofit doesn’t utilize the full $10k of ad credit the grant provides every month. Learn how to take advantage of the ad credit bonanza so you’re not leaving money on the table. From keyword research to analytics, these tips have you covered.
Five tips for Google Grant success. [via Nonprofit Hub]
3. Refresh 🔄 your grammar knowledge.
You probably know the difference between loose and lose, but do you know how to stay in parallel when writing lists? Does your organization have an official stance on the Oxford comma? When your grammar is on point your message takes center stage!
Do you make these common grammar mistakes? [via Copyblogger]
4. Content is 👑 king.
The adage exists because it’s true. Telling powerful stories helps you reach more people and raise more support. (Need help getting started with content marketing? Let us know!) But how do you know if these efforts are working? Contently’s ten-step Content Measurement Maturity Model helps you evaluate your work and make smarter decisions around content in the future.
Make content marketing worth your while. [via Contently]
5. Get that psych degree 🎓 you always wanted.
If you’re looking to attract and expand your audience (let’s be real, who isn’t?), it’s time to take a page from your old psychology textbook. From the paradox of choice to the fear of missing out, learn how to grow your audience by appealing to the most human of behaviors.
Avoid FOMO and other psychology tricks to improve your marketing. [via Content Marketing Institute]
1. TikTok for 👍 good.
TikTok has over 850 million active users and has become synonymous with dance challenges, cooking hacks, and Gen Z. But for nonprofits, the video-sharing platform presents a unique opportunity to tell stories and connect with new audiences—and promote fundraising, too!
Find out what the cool kids are up to. [via Swell+Good]
2. Write ✍️ like you talk.
Complicated sentences and confusing jargon are putting your audiences to sleep. Wake them up with conversational writing. Channel your inner Hemingway with short, snappy sentences. Toss your audience a question. Skip the jargon. Here are 12 ways to grab your reader’s attention.
Master the art of conversational content. [via Content Marketing Institute]
3. Showing 👀 instead of telling.
Data has the power to convince a customer to take action or make a purchase, but it can often feel impossible to decipher. The solution? Data visualization. Using graphics like charts, maps, and scatter plots makes your numbers tell a story. Make critical information more digestible and capture your readers’ attention more effectively with these helpful tips.
How to make a chart that tells a story. [via Neil Patel]
4. The basics of NFTs ⛓ in five minutes.
Non-fungible tokens…yes, we know, you’re probably already confused. What are they? How do they work? Why should you care? Ownership of digital objects can be fun and profitable if you know what you’re doing. Watch this video for a quick, simple rundown of the latest cryptocurrency craze.
What is an NFT? [via Mashable]
5. Win back 🥇 your biggest donors.
When it comes to creating a successful fundraising strategy, winning back lapsed donors pays off in a big way. On average, they’re more likely to give larger gifts, have better retention rates, and are less expensive to acquire than new donors. But not all reactivation appeals are created equal. The best way to win back a lapsed donor is to send them your best fundraising materials and think strategically about the messaging you deploy to reach them.
Don’t say goodbye to lapsed donors. [via Future Fundraising Now]
This issue of +good was written and produced by Allison Kooser, Ian Haisley, Sydney Bartlett, Lindsey Lincoln, and Katie Powers.