This list originally appeared in +good — our weekly round-up of the articles, tools, books, videos, and stories we can’t stop talking about. If you aren’t already subscribed, sign up for free!
1. Saying 💬 thanks never gets old.
Being thanked is different from feeling thanked — and mastering the attitude of gratitude is what separates the good from the great when it comes to donor relations. Think your thanks need an upgrade? Don’t worry, we’ve got seven ways to express gratitude that will give your donors those fuzzy feelings.
Easy ways to thank your donors. [Swell + Good]
2. Is your content 🕶️ on trend?
Wish you had unlimited time and money to jump on every single trend you see? Us too! But we’ve learned (sometimes the hard way) to be picky about what we invest in. These tips from Contently help you navigate the trends of 2021 to decide which ones work best for your goals.
Content marketing trends that matter most. [via Contently]
3. You read 📖 this, right?
If you’re still reading, learn why others might have looked over these next few sentences. The Startup suggests that using subheaders could not only improve your SEO but hold onto your reader’s attention. When drafting the copy for your next fundraising campaign, follow their advice: Start with too many subheaders — then cut back. Your most important message should be the easiest to read.
We’re guessing you read this, too. [via Medium]
4. Are Facebook ads worth it?
What percentage of Americans log in to Facebook each day? If you guess was nearly three-quarters, you’re right — 68% of Americans look at the site on a daily basis. And if your audience is there, you should be there, too. Get started with Facebook Ads (or take your advertising to the next level) with these helpful hints. From detailing your Facebook ad budget to recommending the metrics to track, this guide does the research for you.
Get into the ad business. [via Neil Patel]
5. Heat up your cold 🥶 subscribers.
Almost 20% of your average nonprofit’s donations come from email lists, so if your newsletters and campaign emails are feeling stale, it’s time to hit refresh. Learn best practices for scrubbing your subscriber list, discover the secrets of an effective email cadence (hint: you should send more frequently than you do), and receive a free license to break the email marketing rules your internship taught you.
Mix up your email game. [via Marketing for the Modern Nonprofit]
This issue of +good was written and produced by Allison Kooser, Ian Haisley, Sydney Bartlett, Lindsey Lincoln, and Katie Powers.