QR codes and 4 other things you need to read this week

1. Why video 🎥 is leading the content marketing revolution.

If a picture’s worth a thousand words, how many are videos worth? 🤔 Here’s what we’ve learned recently about visual content marketing: 1) Successful media is getting more video-centered, and 2) one-size-fits-all content making isn’t cutting it anymore. That means personalized videos are the new frontier of cutting-edge marketing! 

The what, why, and how of using personalized video. [via the Content Marketing Institute]

2. I’ve got a blank space, baby, and I’ll boost your page. 🎵

Any other T-Swift fans out there? Just us? But seriously, sometimes less is more. And one of the best ways to dial up your site’s landing page quality is learning how to get the most out of your (limited) real estate—including fighting to keep as much white space on a page as possible. 

How white space can boost your landing page conversions. [via unbounce]

3. The magic ✨ is in the experience.

There’s a reason kids’ birthday parties are even more awesome with paintball or a piñata—because the best events are designed around experiences! This is especially true for your nonprofit events. Experiences can transform a fundraising event from a box to a check to an exciting memory for your guests. Need help taking your event to the next level? Let us know! We’d love to help!

How to design an experience-first event. [via Bizzabo]

4. Jump back into the QR code 🤳 game. 

Remember when QR codes came out and we all tried to put them on…everything? If your experience was anything like ours, they didn’t work—but maybe we were just ahead of our time! Thanks to the pandemic (QR code menus, anyone??) and advances in cell phone technology, these days we are all super familiar with scanning for more info. So maybe it’s time to give them another shot. 

Why (and how) you should try using QR codes. [via Nonprofit Marketing Guide]

5. Get that Google ❤️ love. 

We all want to be at the top of the search engine pile, but raking on SEO without a budget can feel impossible. Lucky for us, there are content tricks you can implement right now to take advantage of Search Engine Result Page (SERP) features—and reach more of your donors and prospects than ever. 

Learn how to hack your SERP. [via Moz]