1. The important difference between personal content 👍 and personalized content.
Spoiler: one is more effective than the other. Personalized content is content unique to the user. Personal content is content that uses info about their user to address a need and create an experience. Your name on an email is personalized. A restaurant preparing your favorite cake for your birthday meal is personal. Can you guess which content keeps your donors coming back for more?
Personal content experiences matter more than personalized content. [via Content Marketing Institute]
2. Choose the best pillar page content. 📈
Pillar pages are huge drivers of web traffic. Full of long-form content that uses links to guide users to more info about a topic, pillar pages help you up your impact by grouping topics to attract Google searches. Want to create pillar pages that bring the clicks? Become the master of your web topic and drive users to your page with this easy guide on pillar page strategy.
How to choose pillar page topics. [via MOZ]
3. Get noticed on Google Discover—the tool other sites are overlooking. 👀
Try Google searching something on your phone—do you see a list labeled “Interesting Finds” at the bottom? Those personalized articles you didn’t search for? Those are your Google Discover results, tailored to your online habits and search trends. Think of it like Google’s version of Facebook’s feed. Not a bad place for your website to be featured—and now you can learn how to get there.
Find out how to make your mark in Google Discover. [via MOZ]
4. The 11 principles of design 🎨 everyone can learn.
It doesn’t take a designer to look at a digital product and notice something’s a bit off. When the text is too large, the colors are too loud, or the page is too crowded, your user will notice—even if they’re not designers either. The good news is that you can use easy principles of design to guide you as you create something new. (Yes, even if you aren’t a designer.)
Get the 11 principles of design (and learn how to use them). [via dribble]
5. Instagram is retiring the 📱 swipe up.
Listen up, nonprofits: Your Insta stories are about to get a makeover! Instagram announced recently that it will be launching a new feature to replace the swipe-up method of navigating to external sites. Get ready for link stickers—and keep using social media to drive traffic back to your website.
Instagram is retiring the swipe up. [via The Verge]
