The Intro #50: Make it a priority and see it through

October 29, 2020
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 A year ago, we had an idea. (A pretty good one, if we say so ourselves.)

Like all of you, our clients were inundated with information about how to be better marketers, but had approximately zero time to wade through the onslaught of blogs and articles and new tech platforms. We thought we might be able to help.

That week, we picked five things our team couldn’t shut up about, wrote a few words about why they were cool, and sent a little newsletter to our people.

Fast forward a year, and here we are — sending you our 50th issue of +good!

First of all, thank you! Thank you for sticking with us and sharing us (scroll on down to our gratitude for more on that…). You guys are (and have always been) the real MVPs.

Second, here are two lessons we’ve learned from this little piece of weekly inbox goodness:

1. Make your priorities your priorities. Is this newsletter the core part of our job? No, not really. But is it something we love and value? Absolutely YES. So guess what? We keep doing it. Because we believe in it and think it’s helpful and have made it a priority. Make time to work on things that are important to you. It makes the work week so much more fun.

2. See things through. If you think you’ve got a good idea on your hands, stick with it. Give it the time and attention it deserves, and see if something amazing starts to bloom. Who knows? Maybe one day you’ll open your email platform and realize you’re on issue 50 of your newsletter!
Our plans for +good in the next year are simple: make it a priority and see it through. That means more fun for us and more of the good stuff for you. We can’t wait!

Allison Kooser

Allison is Chief Storyteller at Swell+Good, where she partners with amazing organizations to help them bring their stories to life. She is an avid traveler, an expert takeout orderer, and a big believer in curiosity and kindness. She tries to learn something new every day, and she reads, writes, and paddleboards more than the average human.
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