Live events are back

June 17, 2021
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Last week, we helped produce a live, in-person event for one of our clients.

In the “before times,” events were part of our daily lives. We hosted, scripted, choreographed, and dreamed up dozens of fundraisers, conferences, and gatherings for awesome organizations. (And FYI, we still love doing this! Let us know if you need help with your next event—regardless of it’s in-person or virtual!)

Then, like you, we pivoted.

All of us shifted to all-virtual everything. Zoom happy hours. Online conferences. Chat rooms and livestreams and conference calls. You did what you needed to do to stay connected. It was hard and awkward and definitely not ideal, but you made it work. 

Now, we’re all pivoting back.

We’re going back to the office, the conference room, the events. We’re learning how to interact with one another again.

And even amidst all the smiling faces and hugs, this return feels almost as jarring and disorienting as the one we walked through last March and April. Because we’re rusty. And donors are rusty. And big social gatherings feel joyful and strange and tiring and like the best thing ever—all at the same time.

So give yourself a break. Brush up on your small talk. And plan for a few extra naps.

This transition might be hard. But speaking from personal experience, gathering in person again is something worth celebrating. And we can’t wait to see you in person soon!

Allison Kooser

Allison is Chief Storyteller at Swell+Good, where she partners with amazing organizations to help them bring their stories to life. She is an avid traveler, an expert takeout orderer, and a big believer in curiosity and kindness. She tries to learn something new every day, and she reads, writes, and paddleboards more than the average human.
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