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Donor retention secrets and 4 other things you need to read

May 14, 2021
Reading Time: 2 minutes
Home 9 +Good Newsletter 9 Donor retention secrets and 4 other things you need to read

1. Keeping your donors is 👌 easier than it seems.

Tired of chasing lost donors? You aren’t alone. Nonprofit donor retention rates have been below 50% for the past decade. Learn what you can do to keep your donors’ eyes off the exit sign and treat them like friends we will see again soon.

Learn 5 secret nonprofit donor retention strategies. [via clarification]

2. Hit 🔃 refresh on your messaging. 

You’re clever, funny, and honest. You know it, we know it, and your audience should know it, too! Keep your message stays relevant and fresh with helpful tips like using different voices from your staff, cracking a joke here and there, and sharing an opinion. 

Don’t be afraid to try something new. [via Nonprofit Marketing Guide]

3. Adapt your Facebook campaigns for 📱 iOS 14.

In addition to new emojis, the new iOS 14 means updated privacy and data use regulations that will impact Facebook campaign performance. You may have already noticed shifts in Ads Manager — and more changes are certainly incoming! Nervous about adapting to the new normal? Here are some tips to navigate the update. 

How iOS 14 will impact your Facebook ad campaigns. [via Portent]

4. Create evergreen 🌱 content that stays fresh for years.

If you’re looking to create marketing materials that will work for the long haul, lean into the art of evergreen content. Answer the questions your audience asks most, think about what people search, and craft stories that will never go out of style. 

Evergreen doesn’t have an expiration date. [via Neil Patel]

5. Keep your audience 🗓 on time.

If you’re hosting a virtual event on a platform like Zoom or Google Meets, the Add to Calendar app will help ensure no one misses out. This handy tool allows you to create links that will let your audience quickly save your events onto various calendars and get an automatic notification as it’s about to start. You can create links and event reminder buttons for Google Calendar, Outlook, Microsoft Office 365, and Yahoo! Calendar, which is particularly helpful when you have audience members working across multiple platforms. 

Add to calendar. [via Labnol] 

This issue of +good was written and produced by Allison Kooser, Ian Haisley, Sydney Bartlett, Kerry Jones, Lindsey Lincoln, and Katie Powers.

Ian Haisley

Ian Haisley is the Chief Strategist at Swell+Good where he gets to help amazing organizations bring their stories to life. He's a lifelong learner, a dad, a serial walker, and a frequent consumer of tacos. He lives in Austin, Texas with his wife and 3 kids.
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