We are storytellers.
First things first, we are storytellers. We believe that every cause and organization has a story worth sharing, and what we love more than anything is making those stories come to life.
And here’s the best part: when you share your story well, you will reach more people, raise more support, and be better able to do the work you were born to do.
That’s what we’re all about.
We believe your story can and should be swell+good.
Because we love stories, we also love words. So when we developed the name for our project, we wanted it to be more than a catchy phrase or a clever term - we wanted our name to tell our own story. To show you what we are all about.
1. To make something larger or more full than normal
2. Excellent, very good
1. Benefit or advantage to someone or something
2. Of a high standard
When you tell your story well, your cause will grow bigger, serve better, and benefit more. Your organization will swell and be swell. Your cause will do good and be good.
We started as marketers - nonprofit professionals working for a large international NGO that does incredible work around the globe. We spent years developing campaigns, building websites, sharing narratives of the impact of work in the field, and writing a gazillion (more like 550) personalized variations of emails.
At some point, we realized something very important: stories matter.
And when it comes to marketing, compelling, beautiful, well-told stories matter more than just about anything else.
Armed with this critical piece of knowledge, we hit the road. We spent a year traveling around the world meeting organizations doing remarkable work empowering people, transforming communities, and addressing some of the world’s most complex and pressing challenges. We sat and listened to them share their own stories. We returned home wildly, uncontainably excited.
And we returned home knowing two things:
1. There are so many amazing stories to share.
2. Many organizations don’t know where to start.
Swell+Good was born.
We love sharing the stories of organizations we love with everyone we know. And we love partnering with organizations to help them better identify, create, and share their own stories.